Portfolio

Selected projects

Work shaped by curiosity, rigor, and a bias toward useful outcomes.

Project

TechTown: Rebuilding a Community Its Members Could Own

Escaping vendor lock-in, preserving 45,000 posts, and turning participation into meaningful rewards Organization: Parts TownYear: 2019Role: Community Manager • Product Strategy • Platform Migration • Member ExperienceAudience: Certified foodservice-equipment repair techniciansDisciplines: Community Strategy • Product Development • Gamification • UX Research • TechnologyResults: 400% increase in new-member registrations • 500% increase in engagement • $140,000 […]

Project

Sync.nl – Europe’s First Commercial Multi-Platform SyncML Service

Building Europe’s First Commercial Multi-Platform SyncML Service Year: 2001–2002Role: Founder • Product Vision • Infrastructure • Commercial DevelopmentTechnologies: SyncML • Java • Sun Microsystems • Ericsson T39m • GPRS • Microsoft Outlook • WAP • Apple WebObjects Sometimes Innovation Begins with a Menu Option In 2001, I purchased an Ericsson T39m. At the time, it […]

Project

Roadcheck – the world’s first SMS based traffic enforcement alert service

Bringing SMS Information to the masses Company: Cocentrica B.V.Year: 1998Role: Project Lead, concept developer, partnership manager, marketing managerDisciplines: Mobile applications • Operations • Workflow automation • Process improvement The Challenge Young moped riders in the Netherlands are allowed to ride starting at the age of 16, albeit with a pretty limited speed restriction. To avoid […]

Project

Social Media Activated Vending Machine

Blending the Digital and Physical Worlds Through Interactive Marketing Company: Gogo Inflight InternetYear: 2013Role: Campaign concept, digital experience, implementation, launch, managementDisciplines: Experiential marketing • Social media • Web development • Event technology • Customer engagement The Challenge Trade shows and corporate events often rely on branded giveaways to attract visitors. While effective, these promotions are […]

Project

BBQ over Austin: The World’s First Flying Food Truck Experience

Turning an inflight technology story into an experience people could see, taste, and share Company: Gogo Inflight InternetEvent: SXSW InteractiveYear: 2013Role: Campaign concept, social media, event activation, content, and audience engagement, influencer relations, AV productionDisciplines: Experiential marketing, aviation technology, social media, public relations, event production The challenge Inflight connectivity is difficult to demonstrate at a […]